https://www.derek-osgood.com/blog daily 0.75 2020-06-06 https://www.derek-osgood.com/blog/growth-vs-brand monthly 0.5 2020-06-06 https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591472870957-RXZ2BFCAVNI48YUO16HY/Ads+chart.png Holistic Marketing | See The Bigger Picture - "Growth" killed Brand. But how dead is it? This chart has gotten worse since 2017 https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591472980767-2918T9HNS4N5PP00636G/Branding.png Holistic Marketing | See The Bigger Picture - "Growth" killed Brand. But how dead is it? It’s not your logo… It’s what your logo means. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591473045539-9SSZZG1WIB9YU95C080Q/Uber.png Holistic Marketing | See The Bigger Picture - "Growth" killed Brand. But how dead is it? https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591472756659-DAJWA4FYFCRQ07TZMZKH/What+is+dead.png Holistic Marketing | See The Bigger Picture - "Growth" killed Brand. But how dead is it? But rises again, stronger and harder. https://www.derek-osgood.com/blog/hire-product-marketing-first monthly 0.5 2020-06-06 https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591476104886-HD5YYHBTC0WSQ7VHQODG/Sun-Tzu.jpg Holistic Marketing | See The Bigger Picture - How to aim your startup's rocketship: hire Product Marketing first. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591475980572-8AKPSJNUL99S3Z2OE7PR/Larry.jpg Holistic Marketing | See The Bigger Picture - How to aim your startup's rocketship: hire Product Marketing first. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591475942035-KOJJ2H2BH8HECWDWB24K/Moonshot.jpg Holistic Marketing | See The Bigger Picture - How to aim your startup's rocketship: hire Product Marketing first. https://www.derek-osgood.com/blog/tag/Team+Building monthly 0.5 https://www.derek-osgood.com/blog/tag/Growth monthly 0.5 https://www.derek-osgood.com/blog/tag/Holistic+Marketing monthly 0.5 https://www.derek-osgood.com/blog/tag/Product+Marketing monthly 0.5 https://www.derek-osgood.com/blog/tag/Strategy monthly 0.5 https://www.derek-osgood.com/blog/tag/Startup+Marketing monthly 0.5 https://www.derek-osgood.com/blog/tag/Branding monthly 0.5 https://www.derek-osgood.com/home daily 1.0 2021-09-19 https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591337251509-XZACN3Z0XC7KUW0OABH4/RGB_Full_Black.png The Land of Oz https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520148542697-C52VUULUTITB7GSFPGG4/PlayStation_logo_text_image_picture.png The Land of Oz I owned the entire launch process and marketing strategy for 9 major PlayStation titles, including a few of Sony's first AR experiences, driving revenues of over $1B and helping PlayStation grow from the #3 to #1 console in the world. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520148536417-E42L0FHNFNMK3I7F0TS4/BBVA.png The Land of Oz I directed 12 BBVA portfolio companies in developing their business model, positioning, go-to-market, growth process & framework, and customer acquisition. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520148538777-ZDSH33R810N0RIZ3KT4M/Fleksy.001.jpeg The Land of Oz I led the Marketing team at Fleksy, helping them get acquired by Pinterest after we 3X'ed the active user base with no marketing spend, and increased retention 33%. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520148536980-WRV518NC4LJDRITWQJUW/Breezeworks.001.jpeg The Land of Oz I led Breezeworks' marketing team, tripling MRR while cutting CAC by 60%. I grew the prosumer app's userbase by 25% monthly, and engagement by 40% monthly. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520148538405-H4B1SQSY8PUO2OKLMMVK/Flint.png The Land of Oz While leading their Product Marketing function, I helped Flint double their conversion rates while launching a number of key new products in partnership with Apple. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520148543257-AXXHEZH0WRDX2ETJGLXY/Pinger%3APop.001.jpeg The Land of Oz At Pinger, I led Product Marketing for apps with over 180M users, and led the launch of Pop Messenger, driving it to #4 on the App Store and increasing engagement by 50%. https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1591337019170-F4UFXYUA91GKZW7Y8JHT/Rippling-5618.jpg The Land of Oz https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520143560696-FGM0P8AIQTTVV38DWMCL/image+%281%29.png The Land of Oz 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https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520144189342-LOH5VGTPYKASVMQLLUH3/wsj.png The Land of Oz https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520146276236-E9MNQAUERJ09YFYFOVR4/imageedit_3_4215224433.jpg The Land of Oz https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1520146117877-93KD6S8W8V05WMSCOFMA/imageedit_8_4414863165.jpg The Land of Oz https://images.squarespace-cdn.com/content/v1/54061d7fe4b0ee7f1c8414eb/1446741792173-PXTJN0J255AWA4WWF8VK/IMG_3992-1.jpg The Land of Oz https://www.derek-osgood.com/contact daily 0.75 2020-06-05 https://www.derek-osgood.com/misc daily 0.75 2016-12-22 https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1482285044866-GX44OAIXSYYXYG5CN92M/pop+%281%29.gif Misc https://images.squarespace-cdn.com/content/v1/584b28c0be659445dbf0e28f/1482285059988-6UHZO98UOJUJZ2CF9XLV/9802Resistance_Burning_Skies.jpg Misc 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